- Purpose: For all those who don't know about Nike and who actually makes them, this ad is made mainly by anti-Nike citizens. With the picture of the kid urinating on the Nike wall, shows the hate towards it due to the sweatshops Nike has in third world countries. The child poorly dressed clearly shows in what kind of environment he is living in and how he feels towards Nike corporation.
- Audience. Its not clear in who this ad is trying to target, whether it be teenagers that wear the clothing or how corporations like Nike use capitalism into there advantage to make millions. Again, in the ad you can see that the wall has Nike written all over it with a poor child probably somewhere in a third world country that feels some type of hatred toward this company.
- Genre: This is not the typical ad you see in Nike advertisement. No where in the picture do you see a famous athlete who is probably sponsored by Nike, showing off how great Nike clothes and shoes is.
- Tone: The tone is clearly set with some type of hatred or disgusted or even sadness. The ad choose this tone to describe what people working in sweatshop go through even little kids as young as 7 working in these shop,s only to help out in the family.
